HBO Max launched long before Warner Bros. merged with Discovery Inc. in April 2022. After the merger, Warner and Discovery ...

The documentary was picked up after Apple TV+ withdrew as a distributor when Oprah Winfrey severed ties with the production.

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

We’re not quite there yet, but it sure feels imminent.

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

With Oprah Winfrey very publicly exiting as a producer, Kirby Dick and Amy Ziering’s documentary On the Record, about the ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Just as Max has also changed its name back and forth between the now renamed HBO Max, many of these Cartoon Network classic ...

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service two years ago.

Summer is just around the corner, and HBO Max is heating up with a wave of new movies and shows. With an impressive lineup ...

Max is losing 63 movies on June 30th, including, 20th Century Women, St. Vincent, Lady Bird, RoboCop, and Taxi Driver.