In 2019, more than four years before tween skincare trends and "Sephora kids" became a social media craze, Kimberley Ho was ...

The futuristic hype machine with VR goggles and Web3 buzzwords fizzled out, but a real metaverse has quietly been thriving under your noses.

Generation Beta, or those born from 2025 to 2039, has no inherent meaning, demographer Mark McCrindle said. Still, he's aware ...

Move over Millennials and Gen Z; there’s a new generation in town, and they’re armed with a vocabulary that’s as fast as ...

Words matter! Old habits can be hard to break and we’re happy to serve as a resource for the court of public opinion on what ...

The Mane x Ouai The Anti-Frizz Kit will launch at Sephora on Jan. 27 and is meant to open each brand to adjacent shoppers.

While Betas will grow up in a world of seamless integration with artificial intelligence, they may also see a pullback in ...

Of the 2,000 American Gen Z workers surveyed in 2023, only 14% said that industrial work is a career they would consider.

Numerator, a data and tech company serving the market research space, has released its rankings of Brands to Watch in 2025. The list leverages proprietary Numerator consumer data, including survey, ...

Generation Beta will be the children of younger millennials and older Gen Zers, and is so-named because the letter Beta ...