Gen Z is drinking less alcohol than previous generations. There isn’t one clear reason for the, but experts point to a ...

The awkward holiday photo trend renewed JCPenney Portrait Studios and attracted new Gen Z customers, enhancing JCPenney's ...

Oxford University Press’s word of 2024 was “ brain rot .” The year also gave us a flurry of TikToks documenting “bed rotting.

Gen Z is the newest and fastest-growing cohort of employees in the workplace, but many are struggling to keep up. Here are ...

Social media fuels beauty trends as Gen Z drives growth. Sephora excels with store-in-store success, catering to evolving ...

In "Not Like Us," Lamar transforms into an omnipresent aura — almost a God-like figure that ultimately becomes judge, jury ...

We must share the ways younger voters face inter-connected threats that are very similar to what we boomers faced.

Gen Z is putting its spin on the Bible. A TikTok account called Gen Z Bible Stories rewrites scripture in today's slang, ...

Additionally, many Gen Beta members will likely live into the 22nd century. Babies born in 2025 will be 76 years old when the ...

If you just found out about Generation Alpha, brace yourself for a new crop of kids set to debut on Jan. 1. Generation Beta ...

In an attempt to reframe the thinking around new year goal-setting, a new wellness trend has popped up online. It’s called the “Winter Arc.” ...

They'll be the children of younger millennials and older members of Gen-Z. While Gen Alpha members became familiar with smart technology and early iterations of artificial intelligence, McCrindle says ...