Gen Z is drinking less alcohol than previous generations. There isn’t one clear reason for the, but experts point to a ...

The awkward holiday photo trend renewed JCPenney Portrait Studios and attracted new Gen Z customers, enhancing JCPenney's ...

The catastrophic flooding in Asheville, North Carolina, from Hurricane Helene last September is just another example of the ...

The auto industry should quit worrying that younger generations aren’t interested in driving and car ownership.

Oxford University Press’s word of 2024 was “ brain rot .” The year also gave us a flurry of TikToks documenting “bed rotting.

Gen Z is the newest and fastest-growing cohort of employees in the workplace, but many are struggling to keep up. Here are ...

In "Not Like Us," Lamar transforms into an omnipresent aura — almost a God-like figure that ultimately becomes judge, jury ...

We must share the ways younger voters face inter-connected threats that are very similar to what we boomers faced.

I grew up wearing either Rainbow sandals or Ugg boots.” Gen Z has also taken to pairing chunky sneakers with everything and ...

Gen Z is putting its spin on the Bible. A TikTok account called Gen Z Bible Stories rewrites scripture in today's slang, ...

In an attempt to reframe the thinking around new year goal-setting, a new wellness trend has popped up online. It’s called the “Winter Arc.” ...

They'll be the children of younger millennials and older members of Gen-Z. While Gen Alpha members became familiar with smart technology and early iterations of artificial intelligence, McCrindle says ...