Mahakumbh 2025: How mega fair turns into a marketing bonanza for Coca-Cola, ITC, Dettol & other top brands
The Mahakumbh is set to attract over 400 million visitors, transforming it into a marketing goldmine for brands like ...
The Pioneer on MSN23m
Vidya Kumbh: Bringing education to children of sanitation workers in Mahakumbh mela
In a unique initiative, the Uttar Pradesh government has established five "Vidya Kumbh" primary schools within the sprawling Mahakumbh mela ground in Prayagraj. These schools are dedicated to ...
Bus with Maha Kumbh pilgrims catches fire in Vrindavan, 1 dies
Hyderabad: A private tourist bus carrying 50 pilgrims from Nirmal district caught fire in Vrindavan, Uttar Pradesh, resulting in the death of an elder.
The Pioneer1h
UP deploys mobile labs to check food quality
The Uttar Pradesh government on Wednesday announced the deployment of mobile laboratories to carry out food inspections at eateries in the Maha Kumbh Mela area here, aiming to monitor hygiene and ...
The Pioneer1h
Consumer goods brands rush to grab eyeballs as pilgrims converge for holy dip at Mahakumbh
From putting products on display at stalls to setting up resting camps for pilgrims, consumer goods companies have been scrambling to showcase brands at Mahakumbh as devotees throng in record numbers ...