Another Big Ten client is re-upping with Learfield, as Iowa is set to announce a five-year extension of its multimedia rights ...

In a deal heralded by the publicly traded broadcast TV station owner, Gray Media has inked a deal with University of ...

Sooners athletic director Joe Castiglione announced a new "centralized effort" to maximize OU athletes' NIL potential with a ...

The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a ...

The University of Oklahoma Athletics Department and Learfield have named Sooner Sports Properties, the local team managing ...

Amid plenty of uncertainty in the college sports landscape, OU announced that Sooner Sports Properties would be the school's ...

OU athletics announced Tuesday that 1Oklahoma and Sooner Sports Properties are merging to form a unified NIL entity for the University of Oklahoma.

The University of Georgia Athletic Association and Learfield have launched a transformative strategic Name, Image and ...

Learfield IMG College, the multimedia conglomerate that spent big over the last decade to buy up radio, marketing and sponsorship rights for top athletics programs, quietly approached several ...

The Georgia Bulldogs are looking to capitalize on NIL with their athletes with a brand new partnership with Learfield. After ...

College multimedia rights giant Learfield, which has $1.1 billion in debt maturing this year, says it has made the first of three payments due between now and the end of July, buying itself time ...

LEARFIELD has released the first-ever Intercollegiate Fan Report giving detailed insight into college sports fans based on its unparalleled data.