After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...

Those early Snack Wrap buyers are loyal McDonald's customers. Numerator found that the survey's average respondent has ...

Return of Snack Wraps leaves some locations temporarily short of ingredients; brisk sales come after tough stretch for burger ...

At $2.99, Snack Wraps are among the cheapest items on McDonald’s menu and largely come cheaper than other chains’ similar ...

There’s a concept in psychology known as “hindsight bias.” It’s the idea that if you ask people if they think they could have ...

There’s been plenty of anecdotal rumblings about the success of McDonald’s July 10 Snack Wrap launch. Some stores, according ...

The Daily Double cheeseburger, made with two beef patties, cheese, tomatoes, lettuce, mayo and onions, is available in a ...

The fast food chain has since resolved the issue after customers showed up in full force to try the chicken Snack Wrap.

The return of the Snack Wrap is proving to be even more of a big deal than McDonald’s was hoping for.

McDonald's fans came out in full force to celebrate the return of the beloved Snack Wrap, even causing a shortage of ...

The McDonald’s Snack Wrap returned on July 10, driving a surge in sales and causing some restaurants to reportedly run out of lettuce (Getty/McDonald's) In the run-up to the Snack Wrap re-release, the ...