UM baseball coach Tracy Smith hired a marketing agency to produce TikToks for his personal account. He says it's part of a ...

Based on conversations with colleagues around the Big Ten, Coyle believes conference members will follow a similar plan and ...

On Tuesday, the Kentucky Senator began petitioning Congress to pass his Collegiate Sports Integrity Act. Paul authored the ...

Turning point in the Hogs’ NIL and revenue-sharing strategy his task with everybody apparently figuring things out as they go along ...

The House settlement is supposed to end the era of pay-for-play that has benefitted BYU. Many are skeptical, including former ...

Revenue sharing, actual guidelines for name, image and likeness part of changes spurred by House vs. NCAA settlement ...

As Michael Vick wore the number seven for the Eagles and torched defenses like he was playing in his backyard, he cemented ...

With NCAA athletes eligible for direct payment on July 1, Arizona State athletic director Graham Rossini is not only ready to ...

Brad Underwood expressed how proud he was of Kasparas Jakučionis and Will Riley on X and he promised more from Illinois ...

A level playing field is needed nationwide to address known flaws in NCAA rules and the consequences of a legal settlement ...

Overlooked gems could be unusually scarce with so many prospects returning to college to take advantage of the skyrocketing ...

NIL. NCAA House Settlement. Player contracts. You have questions? We have answers. College football has entered a strange and ...