In an era where college athletes are building their brands faster than ever, one major league baseball team is quietly ...

Ryan Boatright, DeAndre Daniels, Alex Oriakhi and Roscoe Smith – were among 16 that tried unsuccessfully to sue the NCAA over ...

Just a day after appointing NBA legend Shaquille O'Neal as their general manager, the Sacramento State Hornets secured the ...

Nebraska football's starting quarterback is officially an adidas athlete. The athletic apparel and footwear company announced ...

After decades of begging, arguing, and even some then-illegal activity, college athletes finally got what they so desperately ...

NIL has been a hot topic in recent weeks, and the truth is, it always will be in this day and age in college athletics. Name, ...

A Northern Kentucky brewery is teaming with Northern Kentucky University by launching a new beer that will provide financial ...

The legislation follows a nationwide interest in NIL rights sparked by the NCAA’s 2021 decision to allow college athletes to ...