Texas A&M wide receiver Ashton Bethel-Roman made a late decision to come to Aggieland. It is starting to pay off as he ...

As its agreement with Nike gets ready to expire, Tennessee is going back to its former apparel partner. The school agreed to ...

The Red Raiders have a lot of confidence heading into the season but five-star commit Felix Ojo has his eyes on the ultimate ...

Colleges are allowed $20.5 million in revenue sharing with athletes this year, but some question if women athletes will get ...

Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

It’s no secret that NiJaree Canady is a trailblazer in college softball and women’s sports in general. On the diamond, she’s coming off one heck of a season wit ...

Canady will also get the chance to reunite with former travel ball teammate Jackie Lis, who comes to Texas Tech after being ...

The Texas Tech football program is making a splash on the recruiting in the new world of NIL and the transfer portal. The Red ...

Tech hasn't won an outright conference championship since 1955 but will head into the 2025 season with a Big 12-title-or-bust ...

On July 24, 2025, President Trump issued an executive order relating to college athletics and name, image, and likeness (NIL) payments. This order seeks to limit third-party NIL payments and ...

Texas Tech softball player NiJaree Canady was named as the Big 12’s female athlete of the year.

President Trump on Thursday introduced new rules for the NIL and revenue-sharing deals that have shaken up college sports in recent years.