The family of a Florida man who drowned while swimming off the coast in North Myrtle Beach says poor safety protocols and ...

This summer has seen high-profile crimes and many calls for service for Horry County Police. Crime data shows that certain ...

A new lawsuit filed in Horry County alleges patterns of discrimination and retaliation at a Myrtle Beach vacation timeshare ...

The realignment project is a RIDE III project that aims to straighten Highway 501 at the Broadway Street intersection and align it with 7th Avenue North instead of Main Street. The entire realignment ...

Cavender’s Boot City’s new store in North Myrtle Beach is set to open this fall, located at 2301 Highway 17 S. Cavender's ...

NORTH MYRTLE BEACH, SC (WMBF) -- Beginning this fall, North Myrtle Beach will require something new to be submitted with ...

Myrtle Beach-area club Capital Vacations is accused of racism, wrongful termination and retaliation by Jasmine Ray, a Black woman and former manager.

Todd Hilliard, 63, of Kernersville, was rescued from the water near 36th Avenue South in North Myrtle Beach on Friday ...

A South Carolina beach town once nicknamed “Dirty Myrtle” because of its rowdy nightclubs and strip joints has become a ...

Tropical Storm Chantal, the first of the year to impact the coast, is expected to hit Georgetown County early Sunday and linger for 12 hours, then move on.

From beach days to viral TikToks, Publix’s ‘Pub sub’ has become a Southern staple. Here is why this sandwich is a must-try favorite in the Myrtle Beach area.

After serving as mayor for the city of North Myrtle Beach for almost two and a half decades. Mayor Marilyn Hatley said she’s ...