Amazon shut down Inspire and will be replacing it with AI shopping assistant, Rufus.The Latest Tech News, Delivered to Your Inbox

Amazon is swiping away Inspire, its in-app, TikTok-like feature that used video content to influence consumer purchases. When users attempt to access Inspire, they’re met with a message that notes that “Inspire is no longer available in the Amazon shopping app” and directs them to Amazon’s chatbot,

A mazon has discontinued Inspire, its TikTok-like feed featuring photos and videos of products, as reported earlier by TechCrunch. In a statement to The Verge, Amazon spokesperson

Amazon is closing down its short-form video and photo feed named “Inspire,” initially launched to cater to the growing trend of social commerce. The feature, accessible via Amazon’s mobile app, aimed to offer American shoppers an alternative to TikTok for product reviews.

Like Feed . That's a wrap on Amazon Inspire, a feed on the commerce giant's mobile app featuring product-related videos. Amazon

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