Sarah Paiji Yoo, co-founder and CEO of Blueland, lived a zero‑waste life for about two and a half years before launching her $35 million eco‑cleaning business backed by Gwyneth Paltrow and Justin ...

Blueland cofounder and CEO Sarah Paiji Yoo went radical in her quest to be more sustainable, but she quit when she realized ...

Co-founded in 2019 by Sarah Paiji Yoo and John Mascari, Blueland was the first company to bring the tablet-form factor to market across a range of cleaning products that promise no single-use ...

The Fastest-Growing Cleaning Products Brand Will Now Be Available in 1,800+ Target Stores with New Exclusive Scents: Wild Lavender Toilet Bowl Cleaner and Fresh Dew Laundry Detergent Tablets ...

Sarah Paiji Yoo, second from right, is the chief executive of Blueland, which produces eco-friendly cleaning products. She spends Sunday with her husband Ken, left, and sons Noah, 8, and Colin, 4.

We recently spoke with Blueland founder Sarah Paiji Yoo about her favorite cropped shirts, air purifiers, reusable straws and much more. Plus, we tested dozens of workout headphones to find the ...

Talking Shop is our series where we talk to interesting people about their most interesting buys. When it comes to following an eco-friendly lifestyle, Blueland founder Sarah Paiji Yoo doesn’t ...

Similarly, Sarah Paiji Yoo — co-founder and CEO of eco-friendly cleaning products startup Blueland — doesn't want to hire anyone who won't collaborate and hear varying viewpoints before ...

Sarah Paiji Yoo founded Blueland after learning how many household items have single-use plastic in their packaging. The discovery came as a result of attempting to reduce her own personal ...