AI has replaced the Metaverse as Mark Zuckerberg’s fever dreams. Now, instead of a dazzling future where people wearing uncomfortable glasses spend their lives in virtual reality, he sees a dazzling ...

Usercentrics is a global market leader in the field of Consent Management Platforms (CMP). We enable businesses to collect, manage and document user consents on websites and apps in order to achieve ...

MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...

Demographics. Gender distribution: TikTok’s user base is relatively balanced in gender, with 54% identifying as male and 45% identifying as female. Age distribution: While TikTok is popular among ...

There’s a troubling trend in boardrooms worldwide. As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as ...

As marketing teams rush to adopt AI and automation, many overlook a critical foundation: governance. Without clear ethical guidelines and accountability measures, even the most advanced tools can ...

Dig deeper: 3 ways to get more from your paid social ad spend TransUnion’s analysis evaluated 26 targeting attributes across six distinct categories—such as age, income, presence of children and ...

Welcome to Playbook Broken, where outdated marketing tactics are left behind. In this episode, we’re going to meet Matthew Kay, the new head of Search for ActiveCampaign and co-founder of the Tech SEO ...

Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. The company says the product ...

How strong brands build stronger B2B pipelines In a noisy B2B landscape, brand building is the only way to create a lasting pipeline and differentiate in an AI-first world.

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The IAB released its Digital Advertising Invoice API Specifications today. The specifications aim to fix long-standing payment problems in the digital advertising supply chain. They are open for ...