Kirstin Gower joins from WPP to lead the network’s B2B capabilities as it continues to invest in its Converged.AI operating ...
Dentsu's Adele Lettau reports on WBD's Upfront, where the company unveiled scene-level ad matching, shoppable pause ads and ...
Initiative Canada's Helen Galanis reports from YouTube's Brandcast in New York, where the platform spotlighted its creator-first strategy and new ad features.
Streaming and subscription growth helped stabilize majority-owned TVA Group, even as ad revenue remained under pressure.
Sports, cultural events and audience precision tools anchored the company's presentation to advertisers.
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