Initiative Canada's Helen Galanis reports from YouTube's Brandcast in New York, where the platform spotlighted its creator-first strategy and new ad features.

Dentsu's Adele Lettau reports on WBD's Upfront, where the company unveiled scene-level ad matching, shoppable pause ads and ...

Streaming and subscription growth helped stabilize majority-owned TVA Group, even as ad revenue remained under pressure.

Sports, cultural events and audience precision tools anchored the company's presentation to advertisers.

VP Michael Armstrong discusses how the partnership aligns with the bank's broader accessibility strategy.

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A new platform allows advertisers to buy over-the-air radio inventory through DSPs, reflecting broader shifts toward ...

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Guideline, the provider of advertising data and planning technology, has put together an agency media spend report based on data from the largest agency holding companies and many of the large ...

Horizon Media Canada has cut several roles as part of what it called a planned realignment to better match the agency’s resources with current client needs. Among those laid off are senior executives ...

Toronto-based architecture and design magazine Azure has been acquired by Sandow Design Group, headquartered in Florida. Financial terms of the deal, announced Wednesday, were not disclosed. Sandow ...

GroupM North America’s restructuring plan is already having an impact in Canada. Although GroupM Canada has declined to comment on the layoffs, the agency has already shed some of its the senior ...