Large language models and artificial intelligence are quickly becoming essential for Australian marketers looking to bring personalisation, efficiency, and scale to their omnichannel strategies.

Akcelo has launched its first piece of work for Anytime Fitness, a refresh of its pre-existing ‘Find Your Fit’ brand platform. Aden Hepburn, the agency’s CEO, tells Mumbrella how this fits into the ...

Bolster has entered a major new partnership with music promoter Untitled Group to lead national marketing across its festivals and tours.The announcement:Culture-first marketing agency Bolster has ...

REA Group has announced a ~10% stake in London-based AI property portal Jitty to support its growth.The announcement:REA Group (REA) has today announced a ~10% investment in Jitty, a London-based ...

Paramount Global has turned a modest profit in the second quarter of the year, describing a decline in Paramount+ subscribers as a one-time blip. The earnings call will be the last before the company ...

Escape has launched a national competition to find a new travel content creator who will be paid to travel and produce video content for the brand’s digital channels.The announcement:Escape, Australia ...

Ride share app Didi is spotlighting after-hours culture with ‘DiDi Kick Ons’, as an extension of its new ‘Yes I DiDi’ platform.The new brand platform launched earlier this month, designed to be “both ...

MIQ has appointed Paul Bates to lead its Victorian sales team while bolstering client relationships.The announcement:MiQ, the leading global programmatic organisation, today announced the appointment ...

Equality Media + Marketing has officially launched Equality Elevate, a paid internship program designed to empower emerging talent — especially from underrepresented backgrounds.

Cloudflare has long been the internet’s quiet helper, speeding up websites, defending against bots, and keeping publishers online.   But its latest move is something else entirely. It now allows ...

In Dynamic Duos, Mumbrella each week asks two colleagues with a professional and personal affiliation to share with readers the importance of workplace relationships in an increasingly hybridised ...

Amazon increased its advertising-services revenue by 23% year-on-year in the past quarter, to about A$24 billion, continuing momentum that has seen its relatively low-profile ad business eclipse ...