If you’re only tracking your competitors within the App Store, you’re looking at a map that is 50% blank. In 2026, AI is rewriting the rules of discovery, allowing challenger brands to capture market ...

Business of Apps is on a mission to connect and grow the app economy. Our event series has established itself as the leading app growth conference series in London, Berlin and NYC. Our media platform ...

In 2026, CRM is no longer just about push notifications—it’s about architecting an entire ecosystem of trust and predictive value. As customer expectations skyrocket, the brands that win are those ...

AppsFlyer is a mobile attribution and marketing analytics platform that helps app developers and marketers measure and optimize their user acquisition funnel. The platform enables users to track and ...

Join Lucas Lovell (VP of Product, Paddle) and Hannah Parvaz (Founder, Aperture) for a high-intensity, practical teardown of live web-to-app funnels. No abstract theories—just real UX, real strategy, ...