If you’re only tracking your competitors within the App Store, you’re looking at a map that is 50% blank. In 2026, AI is rewriting the rules of discovery, allowing challenger brands to capture market ...

Business of Apps is on a mission to connect and grow the app economy. Our event series has established itself as the leading app growth conference series in London, Berlin and NYC. Our media platform ...

In 2026, CRM is no longer just about push notifications—it’s about architecting an entire ecosystem of trust and predictive value. As customer expectations skyrocket, the brands that win are those ...

One of the biggest challenges for creative teams today is rapid creative fatigue. AI has sped up ad production, but it’s also led to more copying – unique ideas lose freshness quickly, and formats ...

Apps rarely scale globally with a one-size-fits-all product, as regional priorities differ and popular integrated services in one country may be unheard of in another. For that reason, apps that ...

Buy now, pay later (BNPL) is a form of short-term financing, which allows customers to spread the cost of a purchase over a set period with interest-free instalments. The period typically includes ...

AppsFlyer is a mobile attribution and marketing analytics platform that helps app developers and marketers measure and optimize their user acquisition funnel. The platform enables users to track and ...

The shopping app industry contains a wide variety of subsectors. The internet provided craftspeople with a way to get their merchandize out to a larger market. Etsy ...

Join Lucas Lovell (VP of Product, Paddle) and Hannah Parvaz (Founder, Aperture) for a high-intensity, practical teardown of live web-to-app funnels. No abstract theories—just real UX, real strategy, ...

The dating app market has recorded its first annual decline, falling by close to two percent to $6 billion in 2025, in a sign that users are pushing back against rising costs and aggressive ...

The music streaming industry had another strong year of revenue growth, off the back of most streaming services increasing prices and close to 100 million new subscribers being added to the mix. Total ...

Artificial intelligence is no longer just the talk of the town; it is the defining force shaping the next era of digital business. From boardrooms to brand teams, AI is influencing how businesses ...