Articles written by Sona Mazumdar ...

Act's draft rules on children’s data poses steep compliance challenges for ad agencies. Campaign finds out what’s at stake.

Our weekly roundup of the latest appointments and account wins from Maddock Films, Havas Media Network and many more.

The campaign features actors Siddhant Chaturvedi, Ishaan Khatter, and Vedang Raina, highlighting how Reno is not just a smartphone, but an extension of one’s life, encouraging them to fully engage in ...

With Gen Z driving strong growth in India’s gaming market, the brands that listen, understand, and engage authentically will be rewarded, says Ampverse DMI Pulse's general manager.