As discovery commerce accelerates, customer support expectations are collapsing into real time. New research shows delayed responses drive abandoned purchases, lost trust, and missed revenue.

AI-driven shopping tools are turning ChatGPT into a commerce channel where deals and cashback appear alongside product ...

TV is evolving into a critical channel for brand marketers, according to a report released Monday by market research and technology company Circana. The report, “The Future of TV: Where Immersion ...

E-commerce is entering a new phase of fraud, where transactions that appear legitimate — valid accounts, correct details, even routine behavior — can mask coordinated attacks powered by synthetic ...

Consumers are increasingly ignoring legitimate retail messages, mistaking them for scams. For brands, that hesitation is eroding one of their most effective real-time communication channels, as ...

Sales teams face a crossroads: one path sidelines reps with automation, while the other uses AI to elevate human-centric selling. At the center of this shift is a paradox: AI anxiety is real, but ...