At an ads showcase this week, driving intent and consumer action, including via the new TikTok Go travel offering, were in ...

The effort includes ad spots, influencer partnerships, consumer promotions and the limited-edition Miller Time MVP Matchball.

David Binder talks about the vodka maker’s controversial, AI-generated Super Bowl debut and its future marketing plans under ...

At its upfront presentation, the streamer unveiled new tools, capabilities and partnerships that span planning, buying and ...

The L’Oréal-owned brand enlisted NBA legend Carmelo Anthony for a “Head Coach” campaign in support of its anti-dandruff ...

The brewer is cementing its focus on soccer by urging fans to use their volunteer time off benefit to catch matches and give ...

New ads show William Shatner, who held the role in the 2000s, passing the baton as the brand appeals to consumers rethinking ...

Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s ...

A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once ...

The CPG giant is uniting several of its top brands to capitalize on cookout season as it ramps up marketing spend to support ...

Tessa Lyons, Instagram’s vice president of product, told audiences at Scalable Summit that short-form videos may not “be ...

While 70% of CMOs say AI is a key focus for 2026, only 30% feel they have the infrastructure to achieve their goals.