Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Measurement & Analytics - Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of ...

Customer trust in business is eroding: 69% of customers do not trust advertisements, and 71% do not trust sponsored ads on social media, according to a nationwide poll. Customers used to trust ...

Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward ...

Advertising & Promotions - Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are ...

You've heard me say it many times: to succeed out there in commercial cyberspace, you've got to speak to the need your customer feels. I don't say it just because I think it sounds clever - I've got ...

With 150 emails and 30 voicemails a day, and 60-80-hour workweeks thanks to corporate reorganizations, buyers are so busy today that to survive they have learned that they can't do it all.

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

Career Development - Half of young professionals say they've used TikTok to get job search or career advice, and 12% say they ...

Devising a digital marketing content strategy for their products with lifespans that stretch into multiple years can be difficult for brands. They know they need to keep their customers engaged, but ...

Marketing has been rapidly evolving, along with technology, including hardware, software, and the online ecosystem. Marketers' day-to-day responsibilities, together with what's expected of marketing ...

The folks at Emma made a list, checked it twice, and you were good this holiday season so here's a peek. The email marketing software provider compiled the top 12 emails of the year sent through its ...