Optimising for AI-powered search means learing a whole new set of tools that are the next evolution in SEO practice.

Shein has been fined €1 million by Italian regulators for making vague and misleading claims about the environmental impact ...

Pew Research shows that users are less likely to click links when Google displays AI Overviews, cutting traffic to news sites ...

Reddit reported record profits and growing AI-driven engagement, but analysts warn its reliance on Google search ...

YouTube has removed its Trending and Trending Now pages, moving toward a more personalised approach to content discovery.

The luxury retail landscape is undergoing a transformation as digital technology reshapes how consumers interact with brands. With shoppers increasingly expecting seamless, personalized, and immersive ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As many as 60% of consumers believe their personal data is routinely ...

Millennials are the most successful at spotting non-human content, aligning with the age of consumers most likely to use AI when creating content.

Thales recently released its 2024 Imperva Bad Bot Report, highlighting how bad bots are taking over the internet traffic in 2024.

Doomscrolling is the habit of endlessly scrolling through negative news on social media and news sites. This article will explain doomscrolling, its effects, and how to stop it. Key takeaways ...

The TikTok updated AI tools let brands create influencer-style videos using avatars that model products and mimic creators — no filming or human talent needed.

Marketers typically attribute ambassador programs to cost-effectiveness as well as acknowledging the benefits it brings in terms of improved content performance and creator relations.