Getting ‘Back to Starbucks’ and dialling up what customers love about the brand has been a key focus for the chain as it ...

Claiming AI has not negatively affected search performance, Booking.com’s CFO sees strong potential to diversify traffic ...

The new era of ad targeting will involve understanding content context and user intent, rather than assumptions based on ...

The new era of ad targeting will involve understanding content context and user intent, rather than assumptions based on ...

As part of PayPal’s most significant integrated UK marketing push in years, the brand is on a mission to re-engage customers ...

Amid lower than expected growth in Q2, CEO Daniel Ek pointed to marketing as an example of where Spotify resists sacrificing ...

The former brand manager will take over from outgoing CEO Jon Moeller on 1 January and is expected to continue the brand’s ...

Greggs has been using app and value perception data, as well as customer feedback, to monitor the impact of recent price ...

Influencer marketing has evolved – are you keeping up? Gone are the days of brands writing big cheques for glossy celebrity ...