Brand awareness and reach for the new product launched by L'usine to enter a new segment Brownie within the cakes category. Yes, it's the first year of this campaign. The campaign has a unique concept ...

Given the silence (and subsequent decline in brand equity) as well as the genuine RTBs in this new product, the main objective of the campaign was to drive brand awareness and maximizing reach through ...

The war of innovations placed a threat on the existing NESCAFÉ range, as we saw a drop in sales of some of the older NESCAFÉ ice variants. The new NESCAFÉ Ice Cookies & Cream was therefore expected to ...

This article delves into results from WARC and Aprais showing whether the relationship between marketers and agency correlate with effective work. A report by Aprais and WARC highlights a significant ...