Along with the money spent on players, Texas Tech this spring unveiled a $240 million complex at Jones AT&T Stadium.

Texas Tech is investing a lot of money into its athletes, and has brought in a lot of football players from the transfer ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Ojo, the highest rated recruit in Texas Tech’s history, has a 6-foot-6, 275-pound frame. In 2024, he was named to the ...

NIL and tampering have been hot topics in the college softball offseason.  The Texas Tech Raiders shook the nation when they ...

Tennessee could contend for national championships in multiple sports in the next school year. But football isn't one of them ...