Santa Monica debuts SoCal’s first outdoor Entertainment Zone with weekend open-container drinking on the Third Street ...

The city approved the zone as part of a broader effort to boost business on the promenade, an area where blocks are closed to ...

Santa Monica’s Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city’s Third Street ...

The city of Santa Monica is hoping to pump some life back into the Third Street Promenade by enlisting the help of an age-old ...

Sharael Kolberg, Contributor, Travel The Third Street Promenade, which stretches from Broadway (by Santa Monica Place) to Wilshire Boulevard, is a popular shopping destination with an eclectic vibe.

The Santa Monica City Council unanimously approved the creation of a new “Outdoor Entertainment Zone” in the area.

The northwest end of the Third Street Promenade has become the testing ground for a new form of public entertainment.

The Santa Monica City Council unanimously approved an ordinance allowing people to drink alcohol along the Third Street Promenade, provided they've bought it from one of the zone's businesses.

The city of Santa Monica plans to designate the Third street Promenade as an open container area. The goal is to attract more visitors, but some business owners are concerned it’ll do the opposite.

Donate now. The Santa Monica City Council is slated to vote Tuesday on whether to allow people on the pedestrianized Third Street Promenade to sip on an alcoholic beverage — en plein air.

The Daily Press reached out to the Santa Monica Police Department, who said, “On Sunday, May 11, 2025, at approximately 3:06pm, police officers responded to the area of 3rd Street Promenade and ...