The city approved the zone as part of a broader effort to boost business on the promenade, an area where blocks are closed to ...

Santa Monica’s Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city’s Third Street ...

The city of Santa Monica is hoping to pump some life back into the Third Street Promenade by enlisting the help of an age-old ...

The Santa Monica City Council unanimously approved an ordinance allowing people to drink alcohol along the Third Street Promenade, provided they've bought it from one of the zone's businesses.

The northwest end of the Third Street Promenade has become the testing ground for a new form of public entertainment.

Donate now. The Santa Monica City Council is slated to vote Tuesday on whether to allow people on the pedestrianized Third Street Promenade to sip on an alcoholic beverage — en plein air.

The city of Santa Monica plans to designate the Third street Promenade as an open container area. The goal is to attract more visitors, but some business owners are concerned it’ll do the opposite.

The Santa Monica City Council unanimously approved the creation of a new “Outdoor Entertainment Zone” in the area.

To draw visitors back to the struggling Third Street Promenade, Santa Monica officials have approved a plan allowing alcohol consumption in a designated downtown zone. Santa Monica officials are ...

The Santa Monica City Council voted unanimously Wednesday to allow people on the pedestrianized Third Street Promenade to drink alcoholic beverages outdoors — with some limitations. Why it ...

The Santa Monica City Council is set to vote on a measure that could significantly change the rules around alcohol consumption in a popular shopping district. Here's where Forever 21 is closing ...