Timbo also introduced a new genre called "A-Pop." By Mackenzie Cummings-Grady Timbaland has launched his own AI entertainment company called Stage Zero and its first signee is the artist TaTa. Co ...

Timbaland has launched an AI entertainment company called Stage Zero. AI musician, TaTa, is the first signee. By Mahalia Otshudy Published June 6, 2025 Screenshot: TikTok (@Isaiahjaay1) ...

Timbaland says TaTa is the first of a new generation of musical acts. That might be true, as there's certainly a lot of AI-generated music on streaming platforms now.

Timbaland had the internet in shambles when he announced that he was creating his own A.I. music company called Stage Zero and introduced his first signee, a singer named TaTa.

One of turn-of-the-millennium pop's big thinkers, Timbaland has co-launched a new AI-focused entertainment company called Stage Zero, which recently announced its first AI-generated "artist," TaTa.

TaTa’s music is, of course, the product of Timbaland’s tight relationship with Suno. As before, he and engineer Portillo produce music in demo form, but now hand that to Suno to take further.

Timbaland says TaTa is the first of a new generation of musical acts. That might be true, as there's certainly a lot of AI-generated music on streaming platforms now.

TaTa is a living, learning, autonomous music artist built with AI. … She's the first artist of a new generation. A-Pop is the next cultural evolution, and TaTa is its first icon." The music for TaTa ...

Timbaland in particular has been heralding the invention of a ground-up digital superstar. "I'm not just producing tracks anymore. I'm producing systems, stories, and stars from scratch," he said in a ...