The new Century coupe takes an unconventional approach for a high-end model. Early images suggest a raised, coupe-like ...

The Japanese-market Century nameplate will be spun into a fully-fledged brand set above Lexus in the corporate hierarchy.

Almost two years ago, Forbes reported that Toyota was planning to position ‘Century’ as an ultra-luxury brand to sit above ...

Toyota will show off a stylish new coupe concept under the Century brand at the Japan Mobility Show Oct. 31-Nov. 9. CEO Akio ...

The LS Concept, short for Luxury Space, is a fully electric, six-wheeled, three-row minivan set to debut in Tokyo. According ...

The Century coupe will be revealed fully at the Japan Mobility Show alongside other Toyota concepts—and we really hope that ...

The automaker has dropped a handful of teaser shots and a short video showing a Century coupe, a sleek, high-riding two-door ...

With the new brand, Toyota hopes to give Lexus, which has historically been the company’s luxury brand, more room to innovate ...

Toyota will surely excite attendees of the 2025 Japan Mobility Show. Thankfully, we'll be one of those to witness the ...

Toyota offered a sneak peek at the new Century, but this time, the ultra-luxe marquee is being spun off into a new high-end brand that will sit above Lexus. Since it launched its first vehicle in 1989 ...

Toyota is transforming its flagship Century model into a standalone luxury brand positioned above Lexus, at the 2025 Japan ...