With the new brand, Toyota hopes to give Lexus, which has historically been the company’s luxury brand, more room to innovate ...

Toyota is transforming its flagship Century model into a standalone luxury brand positioned above Lexus, at the 2025 Japan ...

Almost two years ago, Forbes reported that Toyota was planning to position ‘Century’ as an ultra-luxury brand to sit above ...

Toyota will show off a stylish new coupe concept under the Century brand at the Japan Mobility Show Oct. 31-Nov. 9. CEO Akio ...

The LS Concept, short for Luxury Space, is a fully electric, six-wheeled, three-row minivan set to debut in Tokyo. According ...

Toyota is redrawing its brand hierarchy—after more than three decades of positioning Lexus as its top brand, the Japanese ...

For years, the Toyota Century was a car reserved for Japan's elite. Now, Akio Toyoda wants it to represent a new global brand above Lexus.

Toyota offered a sneak peek at the new Century, but this time, the ultra-luxe marquee is being spun off into a new high-end brand that will sit above Lexus. Since it launched its first vehicle in 1989 ...

Rumors in Japanese media about Century becoming an independent brand were confirmed this week by Toyota. Chairman Akio Toyoda ...

Century ushers in Toyota’s next era a full ultra-luxury lifestyle brand combining city design, mobility sea & air, and health ...

Toyota Motor Corp. on Monday announced it will categorize Century, the Japanese automaker's top-of-the-line car, as a standalone brand. It will be positioned as the top-tier brand above the luxury ...