All of the biggest manufacturers in Japan are going all out in this year’s Tokyo show, here’s a preview of what’s coming up ...

Toyota is transforming its flagship Century model into a standalone luxury brand positioned above Lexus, at the 2025 Japan ...

Ever since your author was but a wee tot, the hierarchy for Toyota and Lexus was simple -- Toyota was the mainstream brand ...

Toyota offered a sneak peek at the new Century, but this time, the ultra-luxe marquee is being spun off into a new high-end brand that will sit above Lexus. Since it launched its first vehicle in 1989 ...

With the new brand, Toyota hopes to give Lexus, which has historically been the company’s luxury brand, more room to innovate ...

Century ushers in Toyota’s next era a full ultra-luxury lifestyle brand combining city design, mobility sea & air, and health ...

Toyota is redrawing its brand hierarchy—after more than three decades of positioning Lexus as its top brand, the Japanese ...

For years, the Toyota Century was a car reserved for Japan's elite. Now, Akio Toyoda wants it to represent a new global brand above Lexus.

The future of flexible work will not be decided by floor plans or badge swipes. It will be decided by who gets to build the tools. Fresh evidence from a new global survey shows the shift in plain ...

In August 2025, BYD achieved a global sales figure of 316,300 vehicles, successfully surpassing traditional giants like Ford and Hyundai, becoming the first Chinese brand to enter the top three in ...

In August 2025, BYD achieved global sales of 316,300 vehicles, successfully surpassing traditional giants like Ford and Hyundai to become the first Chinese brand to enter the top three in global ...