TV and video measurement company iSpot is launching "SAGE" -- an agentic AI platform --to accelerate brands' workflows for the measurement company’s vast creative, audience, and outcome data for ...

Video ad measurement rivalry is so fierce, it’s spilling from the boardroom to the courtroom. Last week, a jury in California awarded $18.3 million to video measurement firm iSpot to resolve its ...

TV/streaming measurement company EDO Inc. has been found liable for breach of contract -- one that it had with now competitor iSpot.tv. A jury in the U.S. Court for the Central District of California ...

Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The company's relocation could ...

A new Apple TV 4K has long been rumored, and current expectations are for a launch in early 2026. Here’s what rumors say is coming. Apple hasn’t updated the Apple TV 4K since 2022—nearly the product’s ...

Just when you thought the post-Peak TV glacier of shows had melted into a puddle of mediocre algorithm-feeders, the medium snapped back to form in 2025. We may not be in the midst of a new golden age ...

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...

The newly rebranded Apple TV has a five-second visual sting, and every frame was shot in a studio with live lights and practical glass lettering. Apple has been mocked for dropping the plus from its ...

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using digital techniques, the new sequence was made by shooting large glass ...

Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the revamped Apple TV website, there's a new, more colorful ‌Apple One‌ logo ...

As part of its ongoing rebrand, Apple has unveiled a new Apple TV bumper — but blink and you could miss it. On Monday, Apple released a very short video showcasing the brand new Apple TV logo. The ...