Adidas Makes $1.1 Billion Move 1 Day Before World Cup Kicks Off

Adidas and Real Madrid have extend their historic partnership through 2034 in a massive $1.1 Billion deal. Adidas and Real Madrid have extended their partnership once again, keeping one of football’s ...

Dick's Sporting Goods launches ad campaign with Adidas for the World Cup

Dick's Sporting Goods and Adidas launch "Where It All Kicks Off" campaign featuring Messi, Mahomes and others ahead of the 2026 FIFA World Cup in the U.S.

Dick’s Sporting Goods and Adidas are teaming up for a World Cup push

Dick’s Sporting Goods and Adidas are highlighting the in-store experience in their collaborative World Cup campaign.

Nike Packed Its New World Cup Commercial With Celebrities. Football Fans Aren’t Buying It

The brand enlisted soccer stars alongside Kim Kardashian and LeBron James—but many commenters say Adidas still delivered the ...
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RC Lens swaps Puma for Adidas, retains Auchan as primary sponsor

Lens unveiled their new Adidas-designed home kit for the 2026-27 season featuring Auchan.
The Florida Times-Union

Travis Hunter appears in new Adidas commercial with Anthony Edwards

Jaguars player Travis Hunter and Timberwolves star Anthony Edwards appeared in a new Adidas commercial. The ad promotes the Anthony Edwards 1 (AE1) football cleats. Hunter and Edwards have ...