To get a sense of what the rules around FIFA branding are, CBC News went through its publicly shared intellectual property ...

World Cup excitement builds in Singapore, but with a canine twist. Sportswear giant Adidas has released a collection of football jerseys for dogs, inspired by the home kits of Mexico, Colombia, ...

Newcastle United players will return for pre-season in early July to a new look Benton training HQ with Eddie Howe confident that the club are stepping closer to some of their Premier League rivals.

Anthony Edwards trolled Wembanyama in February, and after the Timberwolves' playoff exit, Nike made sure the alien got the last word.

Texas basketball continues to overhaul its roster by signing Lithuanian guard Mantas Laurencikas, a 19-year-old who has been playing professionally in France ...

The rise of catch-up TV means watching adverts is actually quite rare these days. The ones you do have to sit through are a ...

For the first time, U.S. Soccer will announce its 26-man World Cup roster at a free event open to the public. Coach Mauricio ...

Lenovo, official technology partner of the 2026 Fifa World Cup, is showcasing its AI in a 30-second film directed by Owen Trevor Black through Rattling Stick.

Adidas has launched its "Backyard Legends" World Cup advertising campaign, its largest creative World Cup push in roughly 20 years. The campaign blends football legends, current stars and celebrities ...

Attempting to film high-end, cinematic Nike and Adidas style ads using simple equipment.

Amazon made its pitch to advertisers at their annual upfront presentation, with Prime Video packing in the star power once ...

With one month until the World Cup kicks off, Adidas makes an early play to dominate the world's biggest sporting event.