Apple's annual September reveal of its latest mobile devices featured the brand new iPhone Air, AirPods Pro 3 with heart-rate sensing, the iPhone 17 lineup and new Apple Watches.

Melius Research analyst Ben Reitzes believes Apple’s stock could reach $290, boosted by increased revenues from its new iPhones.

Like the iPhone 17 and iPhone Air, the 17 Pro and 17 Pro Max also support Wi-Fi 7, Bluetooth 6, and the Threads protocol, and Apple says its new N1 networking chip will improve the performance and reliability of AirDrop and the Personal HotSpot feature.

The Steve Jobs Theatre at Apple Park in Cupertino, California, is bustling with tech enthusiasts to welcome the new lineup of iPhone devices. The price of the iPhone 17 Pro is likely to be $899 - and so investors must carefully assess how their choices could make them wealthier or burn a hole in their pockets.

The iPhone 17 line’s introduction was one of the more significant in some time with Apple making major hardware changes.

Apple’s iPhone 17 lineup is here. The tech giant has unveiled four new models that mark the latest editions to its marquee product.

Because of the new 48 megapixels telephoto lens, the iPhone 17 Pro delivers up to 8x fusion zoom, blending optical and digital data to create highly detailed long-range images. Users can choose between taking a photo with 4x optical zoom or cropping it to 12 megapixels to achieve an 8x zoom photo. It’s the greatest zoom range ever on an iPhone.

Until now, Apple has only released what could be considered baseline AI features for its devices, like AI writing tools, summarization, generative AI images, live translation, visual search, and Genmoji,

Apple has confirmed via social media that the event will take place on Sept. 9 at Apple Park in Cupertino, California. Following precedent, only select members of the press and industry will attend in person, but the public will be invited to join virtually via livestream, with more details on that below.