If you want consistency in your brand content and presence, you need to create brand style guidelines. This guide will explain how. If your brand is like most, you create various types of content ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

Ensuring your brand is recognizable to potential customers, no matter where they find you, is one of the most important parts of building a loyal audience. If the messaging a customer receives from ...

Ideally, it should be possible for both agency and client teams to refer to guidelines and still find enough wiggle room for creativity and progress. That being said, guidelines sometimes seem to ...

From mass email to apparel and beyond, UAB’s brand touchpoints are diverse and varied. Reference this section for general logo usage guidance and review the Logo Usage Chart (PDF) for a high-level ...

Most of us in the B2B space understand the need for brand guidelines. They help create a unified and distinctive identity for a business, a consistent tone of voice and point of view. They don’t just ...

If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...