Innovation starts with understanding your customer. This simple framework helps uncover real problems and engineer meaningful ...

Anjali Dutta unpacks CX in the AI age—on empathy, ethics, agentic AI, tool overload, and why empowered employees and real ...

Business development reps (BDRs): Outreach, Apollo, Drift, etc., can leverage AI to handle prospecting, lead scoring, and initial outreach, answer common questions, and set up meetings at a scale ...

In the pursuit of growth, companies often strive to attract new kinds of customers. But if those new segments have needs, ...

Business Process Automation (BPA) is the practice of using technology to streamline repetitive, rule-based activities across ...

Empathy in business allows you to see the world through the eyes of clients, ... Jain, & Ambika, 2024). Airbnb provides us with an example. By recognising the customer’s desire for authentic, ...

I want to share a personal example of empathy I have used in business to help achieve huge success in my career. In March 2024, I had a catch-up call on a Friday night with a client about our SEO ...

What is Empathy in a Workplace Setting? It's all about using emotional intelligence to recognize and relate to what your colleagues may be feeling, allowing you to respond with awareness and ...

The best practices for customer journey mapping combine many of the foundations of modern marketing, including data, personas development, testing, optimizing and customer empathy. Like any project, ...