The viral short dramas are increasingly being created entirely with AI, with hundreds of new shows spun up each day.

Can a 60-second episode compete with Netflix and Disney+ combined? Micro-dramas are proving that shorter stories can capture ...

India's micro-drama market valued at INR 6.5 billion by 2025. Large platforms challenge independents with bundled offerings and scale. Rising competition may drive costs and change consumer engagement ...

Decoding the ending of Netflix’s ‘If Wishes Could Kill’. What is the Girigo app, who dies, how the curse ends, and whether ...

New Delhi: India’s micro-drama industry is barely eighteen months old, already generating millions of downloads, and somehow still managing to make everyone in the room slightly uncomfortable. Short ...

Non-gaming apps, led by streaming and AI, are driving growth, even as India's spending per user lags global peers.

India's mobile app revenue surged 33% to $300 million in Q1, with non-gaming apps driving growth. Generative AI and short-drama platforms fueled a 44% rise in non-gaming revenue, contributing over ...

From shopping and dating to content creation, these days it feels like there is very little that you cannot do with your smartphone. Netflix’s latest original K-drama, If Wishes Could Kill, pushes ...

When competition overheats, some Chinese companies opt to chuhai, or “go out to sea,” and many micro-drama producers are eager to expand the genre’s international appeal. At one point, my friend was ...

Canela Media, leading technology and innovation multicultural media company, showcased continued momentum, innovation, and ...

In his role at BULLET Microdrama App, he will lead marketing and growth, focusing on user acquisition, brand building and ...

The "epic conclusion" of "Outlander" took Claire and Jamie Fraser on "a heart-wrenching journey" packed with the series' ...