Pakistan's national airline has apologised for the advertisement, which is still online more than a week after it was first posted.

The creative shared by the airline showed a plane aiming at the French landmark with the caption “Paris, we’re coming today”. The advertisement received major flak online with many comparing it to the

The controversial post on PIA's official X account showed a picture of an airplane that appeared to be headed for the Eiffel Tower with the words, "Paris, we're coming today." There is another line on the graphic,

Pakistan’s national airline says that an advertisement showing a plane heading toward the Eiffel Tower was never intended to evoke the memories of the Sept. 11 attacks.