Examples of a Market Segmentation Profile. Small businesses can gain a competitive edge by focusing their marketing efforts on specific segments of the market instead of trying to appeal to everyone.

Knowing and understanding targeted customers is the overarching rule of exceptional companies. Award-winning business builders know their customers as well as they know their own families, perhaps ...

Examples of Entrepreneurship KickStart International . Africa-based KickStart International designs and builds low-cost, low-effort, high-yield irrigation products to help African farmers and end ...

To be specific, entrepreneurs exhibited more self-confidence, less neuroticism, more impulsivity, greater emotional clarity, and a higher degree of ambiguity tolerance than the non-entrepreneurial ...

You might have discovered that through some trial and error, but if you really want to be a successful entrepreneur, review the following 10 traits of those who set good examples–and consider ...