Gamification, the incorporation of elements of game-playing such as point scoring, advancing levels and competition, promises to transform the way businesses engage their employees when it comes to ...

Green means go, red means stop. Trophies or confetti come with good performance, and people who fall behind get nudged to do ...

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and ...

Intense engagement doesn’t align with buy-and-hold behavior Making financial chores more engaging can be a great way to nudge us to stick to the drudgery of saving and budgeting. But when applied to ...

When new innovations emerge, there’s always a temptation to say that we need to rewrite the rulebook for them. Gamification has been no exception. Gamification refers to the use of elements from ...

Ashok Kamal is cofounder and CEO of green social media marketing company Bennu. When I told VentureBeat I wanted to write a piece about the rise of green gamification — the use of games to make ...

Talking about gamification in the financial industry, what’s the first thing that comes to your mind? Chasing villains or venturing into action-packed missions while paying bills via an app? Even ...

Gamification is not new. In fact, the idea of rewards owes its massive success to games and their complex rewarding mechanisms. Be it the newer Mobile games like Brawl Stars and their most successful ...