YouTube’s top brand is so popular that its customers do its work for them. The camera company GoPro has become the leader of a new trend among businesses to market its product and build a brand ...

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February 23rd, 2012. Electronic violinist Lindsey Stirling uploads the official music video for "Crystallize" to YouTube. Two days later, user "riley lux" uploads a video titled "DH long boarding on a ...

The team behind GoPro's extensive music licensing division has all but created a major label A&R department. By William Gruger Amidst the continuing decline of physical and digital sales and the ...