Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

That strategy likely didn’t pay off ... The company said in a press release that “returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that ...

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

At a splashy press event held on Warner Bros.' studio lot in Burbank, HBO and Max Content Head Casey Bloys announced to an assembled group of press why it was so essential that HBO's own streamer cut ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content." ...

It means admitting the strategy didn ... pretty simple: brand equity is one of the most valuable assets a company has, especially in a crowded market. By bringing back HBO Max, Warner Bros.

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

As ESPN and CNN prep standalone flagship services and HBO returns to Max's title, studios are betting that there's equity in ...

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that WBD curiously ditched a couple of years ago.

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

The world that we now inhabit is the one created for us by the biggest and best streaming platforms out there – but that doesn't mean those platforms always know what strategy to actually stick to.