The latest name change is an attempt to correct one of corporate America’s biggest branding fumbles, behind only to Elon Musk rechristening Twitter as X, said branding expert David Aaker, vice ...

HBO Max, HBO Now, HBO Go: WarnerMedia's Brand Confusion Strategy Home TV News Oct 30, 2019 5:08pm PT ...

But the consensus among branding experts is that WBD’s decision to resurrect HBO Max after two years of life as Max was a tacit acknowledgement that it committed a big strategic error, one that ...

We’ve got a branding rerun on our hands. The streaming service Max is officially reverting to its previous name, HBO Max, which is great news for people who never stopped calling it HBO Max in ...

Max is going back to its original name, HBO Max, after two years. Executives promise increased focus on the high-quality, hard-hitting content HBO is known for. The course reversal could be a sign ...

‘Max’ rebranding back to ‘HBO Max’ as WarnerBros. Discovery reverses course by: Dominick Mastrangelo, The Hill Posted: May 14, 2025 / 12:03 PM EDT Updated: May 14, 2025 / 12:06 PM EDT ...

The name change, first announced onstage at WBD’s upfront presentation back in May, will see Max rebrand to HBO Max, the name it used from 2020 until 2023. “I know you’re all shocked, but ...

Originally, the premium cabler introduced the HBO Go service for authenticated pay-TV subscribers, before launching the standalone HBO Now in 2015 — and then trying to clean it up with HBO Max.