HBO Max, HBO Now, HBO Go: WarnerMedia's Brand Confusion Strategy Home TV News Oct 30, 2019 5:08pm PT ...

The latest name change is an attempt to correct one of corporate America’s biggest branding fumbles, behind only to Elon Musk rechristening Twitter as X, said branding expert David Aaker, vice ...

We’ve got a branding rerun on our hands. The streaming service Max is officially reverting to its previous name, HBO Max, which is great news for people who never stopped calling it HBO Max in ...

Originally, the premium cabler introduced the HBO Go service for authenticated pay-TV subscribers, before launching the standalone HBO Now in 2015 — and then trying to clean it up with HBO Max.

The name change, first announced onstage at WBD’s upfront presentation back in May, will see Max rebrand to HBO Max, the name it used from 2020 until 2023. “I know you’re all shocked, but ...

Max is going back to its original name, HBO Max, after two years. Executives promise increased focus on the high-quality, hard-hitting content HBO is known for. The course reversal could be a sign ...

HBO Max is back. Prestige brand returns to streaming HBO Chairman Casey Bloys announced the move onstage during Warner Bros. Discovery’s upfront presentation in May.

The branding had been introduced a year earlier. Then, in 2023, the company announced it would drop the "HBO" and simply be known as "Max." Now, the company is reverting back to the "HBO Max" name.

But the consensus among branding experts is that WBD’s decision to resurrect HBO Max after two years of life as Max was a tacit acknowledgement that it committed a big strategic error, one that ...