Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

Max is going back to its original name, HBO Max, after two years. Executives promise increased focus on the high-quality, hard-hitting content HBO is known for. The course reversal could be a sign of ...

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

That strategy likely didn’t pay off ... The company said in a press release that “returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content." ...

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

As ESPN and CNN prep standalone flagship services and HBO returns to Max's title, studios are betting that there's equity in ...

The world that we now inhabit is the one created for us by the biggest and best streaming platforms out there – but that doesn't mean those platforms always know what strategy to actually stick to.

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that WBD curiously ditched a couple of years ago.

Discovery merged HBO Max and Discovery+ ... So trashing a respected brand, only to realize “whoops, bad idea,” is now “boldly iterating” their “strategy and approach.” ...