Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content." ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.

Now known as Max, but initially known as HBO Max ... Social media pokes fun at HBO for its numerous name changes It didn’t take long for news of HBO’s new name to hit social media, and ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Max is ditching the “Max” name and going back to HBO Max this summer—less than two years after switching it up. This will be the second time the service has changed its name in just three years—first ...

Ahead the company’s upfront presentation in New York at Madison Square Garden on Wednesday, WBD president and CEO David Zaslav said the name will change once again … back to HBO Max.

How many meetings?' Internet reacts as Max changes name back to HBO Max Warner Bros. Discovery CEO David Zaslav said in a news release, "We are bringing back HBO, the brand that represents the ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes just over two years after Warner Bros. Discovery decided to drop HBO from the streamer ...