It is as if streaming management at Warner Bros. Discovery suddenly slapped their collective foreheads with their palms and ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's ...

Critics said at the time that dropping the HBO name was a critical branding error. Now, Warner Bros. Discovery seems to be conceding the point.

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

Sometimes, hypothetically, before we can even get used to one dumb name, some genius comes along and only makes it dumber,” ...

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

If you never really stopped calling it HBO in the first place, you’re in luck. The Max app is rebranding again this summer.

Peacemaker Season 2 premieres on HBO Max on August 21, directed by James Gunn. Gunn promotes the Peacemaker Season 2 amid Max ...

The company has also experimented with sports and news tiers on Max and has also announced a CNN subscription offering. Rebranding to HBO Max will “amplify the uniqueness that subscribers can ...

The service is rebranding again, this time embracing the HBO name.