Ouai has a marketing strategy most companies would consider risky. It lets customers write its ad campaigns. When the nearly $300 million hair care brand ...

The brand's "Stop the Shedding" campaign uses cinema ads and thriller vibes to meet women where hair anxiety actually lives.

Whether you’re a new parent or a seasoned pro, it is important to have thoughtfully formulated products that ensures your child gets the premium care they deserve.

Ananya Panday and Anurag Kashyap have a clash of interests in this hilarious ad where the actor and director take shots at each other. Ananya Panday and Anurag Kashyap in an ad? Who would have thought ...

Shampoo bars may have several benefits over liquid shampoos. For example, they may be more eco-friendly, have gentler ingredients, and may even offer some symptom relief for people with skin or scalp ...

McDonald’s Netherlands served up an AI-generated ad this holiday season, and the internet was quick to make the fast-food giant regret that decision. The commercial in question shows various ...

Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. Everything about artificial intelligence tends to move at warp ...

Big tech is spending big on artificial intelligence. In advertising, the fast-evolving technology is already juicing revenue. For more than a decade, small businesses and big brands have flocked to ...

We don’t always have the answers, but we have some people on speed dial who do — which is why we present to you our series FYI where we have experts explain if lip balm is actually bad, how often you ...

Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect. The deal, announced in early June, ...

Meta CEO Mark Zuckerberg's plans to make WhatsApp a big business involve online ads, marking a major change for the communications app whose previous owners shunned advertising. The debut of ads on ...

After years of providing free services without any bells attached, WhatsApp is now going to start showing ads on the popular chat app. To be clear, users will only see ads on the Status screen — the ...