We all think we know how to brush our teeth - a scrub morning and night, a rinse with water and maybe a minty mouthwash for good measure.

Erewhon’s latest smoothie collab with oral care brand Boka is inspired by toothpaste—but don’t worry, there’s none in it.

In a remarkable study led by researchers from King’s College London, scientists showed that a new type of toothpaste can help ...

Experts note that key biological differences mean that women may require a different approach to oral hygiene than their male ...

Popular sale items include fluoride-free toothpaste and aluminum-free deodorant ... Buy now Tom’s of Maine doesn’t just make great products, they are totally committed to sustainability, recyclable ...

The organisation has discovered that major brands have reduced the size or quality of popular products, ranging from ...

Over the years, prices have gone up as products have got smaller. Experts examine how long the trend can continue ...

Consumer group Which? asked shoppers to share some of the worst examples of shrinkflation they had seen at the supermarket in ...

From buying half a cow to watering down dish soap, people are increasingly experimenting with frugality—and it is affecting ...

Some chocolate biscuits have even been renamed as 'chocolate flavour' as manufacturers cut down on the core ingredient to ...

The consumer group Which? has asked shoppers to share some of the worst examples of shrinkflation they have seen at the ...

An investigation by Which? has revealed another wave of examples of groceries that have shrunk in size while the price has stayed the same - or worse ...